It’s going to enable you to do remarketing or retargeting which is video showing ads to people who have come to your website before. And the reason you want this code is because it is going to enable you to optimize as we’ve just spoken about. So just like you probably have most likely installed Google Analytics code on every page on your website, you’re going to do exactly the same thing to the Facebook code. But essentially every Ad account is allocated one Facebook pixel and it’s a little bit of code which Facebook give you which you install on your website. Now if this is completely brand new to you, you may have seen prompts for it in your Ad account already. Now that you’ve created your Ad account, next is to install the Facebook pixel. So although Facebook are always changing their interface you basically navigate to the ads manager section and that will either create a new Ad account for you or will obviously go into your existing ads manager account.Ģ. If you’ve never run any kind of Facebook ads before then by merely having a Facebook account or a Facebook profile you are allocated an Ad account. The first thing you need to do obviously is you need to create your Facebook account. But this is kind of where you choose your account and reallocate budget away from what is not working and put towards more of what is working.įollowing the guide below will help you when you start running ads for yourself. So yes the leads will be coming to you regardless. What’s the point of this?” And the answer is that by setting up the proper tracking it will give you insights into what is working, but equally important what is not working.įor example it will tell you which ad copy is doing better than other ad copy which image is working better and which targeting is doing better than other kinds of targeting which will lead you to do more of hopefully what is working and less of what is not working. They say to me “why do I need to set this up. So before we get started into the nitty-gritty on exactly what you need to set up in terms of tracking your Facebook ads, the first question you might be wondering is why do you need to set up such tracking? And I’ve had many clients ask this from me. Setting up tracking in Facebook ads is probably one of the most asked questions I get asked by either clients or students of mine in our PPC Academy so I thought let’s do an article on this and we can answer everyone’s questions. I am super excited to be sharing this article with you today, because if you’ve run any kind of Facebook ads in the past then chances are you’ve struggled or dabbled or attempted to set up the appropriate tracking. Download How To Set Up Tracking in Facebook in PDF
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